The Brand
Extracts Daily was brought to life with a few specific goals in mind. To help elevate how we see cannabis, and to do the beauty of the plant, proper justice. Helping to showcase all of the beauty seen in cannabis and what it brings to people. Specializing in everything cannabis, extracts and edibles their everyday involves photography, growing, producing extracts and baking goodies.
Brand in Use
The Identity
Leaning toward a more abstract take on what a cannabis brand means we landed on the drip aesthetic. Influenced by the pressed extracts oozing down wax paper while also having a dessert feel this ties in nicely with the edible and extracts side of the brand.
While having a more abstract take on the logo-mark, we thought using Hobeaux as the logo-type, taglines and headlines helped to encapsulate the high times vibe of a cannabis brand. Contrasting Hobeaux with Montserrat added the legibility of the copy where needed and gave the brand a slight push it needed in the professional realm.
Going with the cotton candy style blue and pink color scheme was a conscious choice to push the approachable and fun aspect of what the brand wanted to portray. Cannabis is something to have fun with as long as you are being responsible and that is important to extracts daily.
Thank You